The Ultimate Guide to Sports Marketing. Questo articolo non è disponibile.The Ultimate Guide to Sports Marketing

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals

Stedman Graham is President of Graham and Associates, a leading sports marketing firm. He is also a successful author, having written You Can Make It Happen, a self help book published by Simon & Schuster. His firm has played a key role in dozens of key events, including the NBA Legends Pride Classic, the Volvo Tennis Tournament and the Walter Payton Celebrity Golf Tournament. Graham has 25 years of experience in amateur and professional sports, and writes a column for Inside Sports Magazine. He is also founder of the very well regarded Athletes Against Drugs, a not for profit organization of athletes and community leaders committed to eliminating drug abuse among the nation's youth. He has served on the Executive Committee for the LPGA Chicago Sun Times Challenge and the Advisory Board for the Crosby Golf Tournament. He is also the Director of the George Washington University Forum for Sport and Event Management and Marketing.

Lisa Delpy is Assistant Professor of sport and event management and marketing at The George Washington University and the faculty advisor for the University's Forum for Sport Event Management and Marketing. Dr. Delpy's international research on the Olympic movement has taken her to 56 countries where she has interviewed and videotaped over 500 sport event managers and participants. Dr. Delpy has attended 7 Olympic Games, raised funds for the U.S. Olympic Committee, and consulted with corporate sponsors and sports commissions worldwide.

Joe Jeff Goldblatt is the Director of the Event Management Program at the George Washington University. He has produced corporate events for Marriott Corporation, Xerox and dozens of other Fortune 500 companies. He is the author of the first textbook in the field of special even design and production entitled Special Events: The Art and Science of Celebration (VNR 1988). Goldblatt serves on the board for the Journal of Festivals and Special Events, and was the founding President of the International Special Events Society.