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Riassunto: Every year countless physician practices fail, needlessly. Physicians are stereotypically bad business people - but it's no their fault.
From the beginning of a physician's career, they are overwhelmed with massive and ever-changing amounts of clinical information. Information they must master to protect the lives of their patients.
Ironically, physicians receive no formal business training in medical school or residency. Yet they are thrust into a small business the minute they enter practice.
Practicing physician, practice management coach and devoted entrepreneur, Dr. David Zahaluk makes a strong case that physicians must master wearing two hats simultaneously: clinician and practice builder. He contends practice success is determined by the ability to balance both roles.
In the mid 1990's an ominous trend appeared in physician practice management. Two medical practice management giants were toppled: MedPartners and Phycor. Both promised to take the burden of managing practices from their physician-clients. Both promised economies of scale that would enrich their doctors. Both failed on a massive scale.
The toppling of these two giants has an important implication for today's physicians - delegating control of the business side of your practice is supremely risky.
This authoritative work is a prescription for financial (and emotional) health for modern private practices. Dr. Zahaluk details advanced concepts including how to build your practice's core message and USP, inexpensive retention and referrals systems, direct mail campaigns that work, easy and lucrative joint ventures in your own community, coding pearls and how to get more out of your staff than you ever dreamed possible.
Sinossi: Physicians are typically thrust into practice with absolutely no business training. This book introduces the physician/practice owner to advanced concepts of practice building to regain financial control of their practices.
Condizione libro: Used
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