The Ultimate Question 2. 0 (Revised and Expanded Edition) : How Net Promoter Companies Thrive in a Customer-Driven World

Reichheld, Fred

ISBN 10: 1422173356 / ISBN 13: 9781422173350

Editore: Harvard Business Review Press, 2011

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Dati bibliografici

• Titolo: The Ultimate Question 2. 0 (Revised and Expanded Edition) : How Net Promoter Companies Thrive in a Customer-Driven World
• Editore: Harvard Business Review Press
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1422173356
• ISBN 13: 9781422173350
• Rilegatura: Rilegato
• Edizione: 2 Edition.
• Condizione: Good

Descrizione articolo

Riassunto

"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built NetPromoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success, Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers, Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the centerof their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success"--

Informazioni sull?autore

Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice.