Understanding the Influence of Culture on Product Innovation Endeavors

Lingua: inglese

Editore: LAP LAMBERT Academic Publishing Jun 2012, 2012

3847331981 / 9783847331988

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Aim of this work is to elaborate whether national culture poses an influence on how innovative endeavours are undertaken in micro, small and medium enterprises. To shed light on this in a focused manner, a range of micro, small and medium enterprises in the microfinance sectors of Germany and Kenya were selected and their innovation processes in regard to cultural coinage compared in a dual case study. Since culture is a complex concept, a comparative model was developed by the authors taking into consideration various perspectives and scientific contributions. This model was applied in analysing research findings to draw conclusions concerning the influence national culture might pose on innovative endeavours, in terms of new product development and the integration of concepts developed elsewhere. The interrelation of the concepts of national culture and product innovation in the service sector might offer interesting insights for sustainable business development. The comparison of innovative undertakings in an industrialized and a developing country and insights in the current state of project management approaches and microfinance in Kenya and Germany might also be relevant. 240 pp. Englisch.…

Codice articolo 9783847331988

Titolo
Understanding the Influence of Culture on Product Innovation Endeavors
Autore
Nina Jakobi
Editore
LAP LAMBERT Academic Publishing Jun 2012
Anno di pubblicazione
2012
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3847331981
ISBN 13
9783847331988
Peso dell'articolo
375 grammi
Dimensioni
220x150x15 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania

BuchWeltWeit Inh. Ludwig Meier e.K.
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51469 Bergisch Gladbach
Deutschland

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