Understanding Media: The Extensions of Man

Marshall McLuhan

ISBN 10: 0262631598 / ISBN 13: 9780262631594

Editore: The MIT Press, 1994

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Codice articolo M00262631598-G

Dati bibliografici

• Titolo: Understanding Media: The Extensions of Man
• Editore: The MIT Press
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0262631598
• ISBN 13: 9780262631594
• Rilegatura: Brossura
• Condizione: good

Descrizione articolo

Riassunto

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

Product Description

Titolo: Understanding Media - The Extensions of Man
Autore/i: Lewis H. Lapham et Marshall Mcluhan
Editore: MIT Press
Anno di pubblicazione: 1994
Stato: Seconda mano - Buone condizioni
ISBN : 9780262631594
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