Understanding Media (Routledge Classics)

McLuhan, Marshall

ISBN 10: 0415104831 / ISBN 13: 9780415104838

Editore: Routledge (edition New Ed), 1987

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0415104831-11-1

Riassunto:

What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.

Dati bibliografici

Titolo: Understanding Media (Routledge Classics)
Casa editrice: Routledge (edition New Ed)
Data di pubblicazione: 1987
Legatura: Paperback
Condizione: Very Good
Edizione: New Ed.