Understanding Media Semiotics

Danesi, Marcel

ISBN 10: 0340808837 / ISBN 13: 9780340808832

Editore: Hachette Learning, 2002

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Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 41711489-6

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Titolo: Understanding Media Semiotics

Casa editrice: Hachette Learning

Data di pubblicazione: 2002

Legatura: Rilegato

Condizione: Very Good

Descrizione articolo

Riassunto:

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Recensione:

Danesi's volume provides an exemplary introduction to what will be a major growth area within the bounds of the subject of media and communication studies. Furthermore, it does so because of its author's pivotal position in current thinking in such areas. It is probably this...that enables him to cover in this volume exactly the kind of material that is core for most teachers of first year undergraduate media and communication studies but which is so rarely available... (Cybernetics and Human Knowing)