Understanding and Profiting from Intellectual Property

D. Yang

ISBN 10: 1403991723 / ISBN 13: 9781403991720

Editore: SPRINGER NATURE Apr 2008, 2008

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This item is printed on demand - it takes 3-4 days longer - Neuware -A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data. 309 pp. Englisch.

Codice articolo 9781403991720

Dati bibliografici

• Titolo: Understanding and Profiting from Intellectual Property
• Editore: SPRINGER NATURE Apr 2008
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1403991723
• ISBN 13: 9781403991720
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 216 L x 149 A x 24 P (millimetri) 216 millimetri di larghezza per 149 millimetri di altezza per 24 millimetri di profondità
• Peso: 535 grammi

Descrizione articolo

Riassunto

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Informazioni sull?autore

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.