Titolo: Understanding and Profiting from Intellectual Property: A guide for Practitioners and Analysts
Editore: Palgrave Macmillan
Data di pubblicazione: 2008
Lingua: Inglese
ISBN 10: 1349543160
ISBN 13: 9781349543168
Rilegatura: Brossura
Condizione: New

Descrizione articolo

Riassunto

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Informazioni sull?autore

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.

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