The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (Ite) in which faculty, staff, and administrators operate.

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Brandon Waite is an Associate Professor of Political Science at Ball State University where his teaching, research, and service activities focus the use of online technologies for campaigning and organizational communication. He regularly gives presentations about social media to nonprofit organizations and candidates for office on behalf of the Bowen Center for Public Affairs.

Darren Wheeler is an Associate Professor of Political Science at Ball State University where his teaching and research interests include judicial politics, terrorism and homeland security, and social media. He has been teaching online classes at colleges and universities for over ten years.

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