Be Unique or Be Ignored : The CEO's Guide to Branding

Marc H. Rudov

ISBN 10: 0974501735 / ISBN 13: 9780974501734

Editore: MHR Enterprises, 2013

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nach der Bestellung gedruckt Neuware - Printed after ordering - Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't 'get' your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Codice articolo 9780974501734

Dati bibliografici

• Titolo: Be Unique or Be Ignored : The CEO's Guide to Branding
• Editore: MHR Enterprises
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 0974501735
• ISBN 13: 9780974501734
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 229 L x 152 A x 10 P (millimetri) 229 millimetri di larghezza per 152 millimetri di altezza per 10 millimetri di profondità
• Peso: 251 grammi

Descrizione articolo

Riassunto

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Informazioni sull?autore

Marc Rudov, author of "Brand Is Destiny: The Ultimate Bottom Line," is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consulting, speaking, and media appearances - that audiences react to, remember, and repeat. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients (most of whom are jargon junkies)-from various industries-to escape their comfort zones to brand in customer language. Moreover, Rudov insists the root of marketing (and branding) failure is rife misuse of the word market, which means customers, not products. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.