Using Communication Theory

Benno Signitzer

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Lingua: inglese

Editore: SAGE Publications Inc Nov 2008, 2008

1412948398 / 9781412948395

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -'Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.'- Denis McQuail, Professor Emeritus, University of Amsterdam 'Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning.'- Larsåke Larsson, Örebro University What does theory have to do with the practice of communication Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:Practice what they learn with activities and exercises.Apply their own experiences to theory through prompts to reflection.Consolidate their learning with highlighted definitions and lists of key terms.Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners. 312 pp. Deutsch. …

Codice articolo 9781412948395

Titolo
Using Communication Theory
Autore
Benno Signitzer
Editore
SAGE Publications Inc Nov 2008
Anno di pubblicazione
2008
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1412948398
ISBN 13
9781412948395
Edizione
seconda edizione
Peso dell'articolo
570 grammi
Dimensioni
233x187x19 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania

BuchWeltWeit Inh. Ludwig Meier e.K.
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Deutschland

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