Using Creativity and Data in Marketing (Paperback)

Lingua: inglese

Editore: Kogan Page Ltd, London, 2025

1398619256 / 9781398619258

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Descrizione dell’articolo da parte del venditore

Paperback. The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world. Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9781398619258

Titolo
Using Creativity and Data in Marketing (Paperback)
Autore
Tom Ollerton
Editore
Kogan Page Ltd, London
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1398619256
ISBN 13
9781398619258

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 14 giorni lavorativiDa 6 a 16 giorni lavorativi
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