Using AI in Marketing

Greg Kihlstrom

ISBN 10: 1501522795 / ISBN 13: 9781501522796

Editore: Mercury Learning And Information, De Gruyter Jul 2024, 2024

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This item is printed on demand - Print on Demand Titel. Neuware -In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workfloWalter de Gruyter, Genthiner Straße 13, 10785 Berlin 160 pp. Englisch.

Codice articolo 9781501522796

Dati bibliografici

• Titolo: Using AI in Marketing
• Editore: Mercury Learning And Information, De Gruyter Jul 2024
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1501522795
• ISBN 13: 9781501522796
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 229 L x 152 A x 9 P (millimetri) 229 millimetri di larghezza per 152 millimetri di altezza per 9 millimetri di profondità
• Peso: 242 grammi

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Riassunto

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

Informazioni sull?autore

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.