Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers

Lisa D Dennis

ISBN 10: 0692089462 / ISBN 13: 9780692089460

Editore: Mind Your Business Press, 2018

New copy - Usually dispatched within 4 working days. Codice articolo B9780692089460

Riassunto:

In today’s hyper competitive markets, it’s hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are “inside-out” – more focused on product and service features than they are on the buyers’ needs.

Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.

Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS!

Includes Development Success Tools:

1. Primary research conducted with B2B buyers

2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish

3. Seven downloadable templates to guide your work step by step

 

Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Her primary focus is helping organizations speak to customers in their own language.

Dati bibliografici

Titolo: Value Propositions that SELL: Turning Your ...
Casa editrice: Mind Your Business Press
Data di pubblicazione: 2018
Legatura: Paperback / softback
Condizione: New