The Vernor's Story: From Gnomes to Now

Rouch, Lawrence L.

ISBN 10: 0472066978 / ISBN 13: 9780472066971

Editore: University of Michigan Regional, 2003

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0472066978I4N00

Riassunto:

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.

 

Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.

 

A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.

Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.

Informazioni sull'autore: Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive illustration and fine arts fields.

Dati bibliografici

Titolo: The Vernor's Story: From Gnomes to Now
Casa editrice: University of Michigan Regional
Data di pubblicazione: 2003
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket