Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition)

Moskowitz, Howard R./ Moskowitz, Jacobs/ Munoz, Alejandra M./ Gacula, Maximo C.

ISBN 10: 0917678575 / ISBN 13: 9780917678578

Editore: Blackwell Pub, 2004

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illustrated edition. 477 pages. 9.00x6.25x1.50 inches. In Stock.

Codice articolo x-0917678575

Dati bibliografici

• Titolo: Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition)
• Editore: Blackwell Pub
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0917678575
• ISBN 13: 9780917678578
• Rilegatura: Hardcover
• Condizione: Brand New

Descrizione articolo

Riassunto

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Informazioni sull?autore

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.