Visual Harmony: Proportion in Graphic Design

Sendpoints

ISBN 10: 1584236191 / ISBN 13: 9781584236191

Editore: Sendpoints, 2016

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Codice articolo M01584236191-V

Dati bibliografici

• Titolo: Visual Harmony: Proportion in Graphic Design
• Editore: Sendpoints
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1584236191
• ISBN 13: 9781584236191
• Rilegatura: Rilegato
• Condizione: very good

Descrizione articolo

Riassunto

Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion.