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Codice articolo 7719-9781856695398

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Dati bibliografici

Titolo: Visual Merchandising: Window and Indoor Displays for Retail: Window and In-Store Displays for Retail
Editore: Laurence King Publishing 25/02/2008
Data di pubblicazione: 2008
Lingua: Inglese
ISBN 10: 1856695395
ISBN 13: 9781856695398
Rilegatura: Brossura
Condizione: Very Good

Descrizione articolo

Riassunto

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry,Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Informazioni sull?autore

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

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