Visual Persuasion : The Role of Images in Advertising. Questo articolo non è disponibile.
Lingua: inglese
Editore: SAGE Publications, Incorporated, 1996
- Brossura
- Usato
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Venditore AbeBooks dal 3 agosto 2006
Condizione: Usato - Buono
EUR 7,22
Descrizione dell’articolo da parte del venditore
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo GRP76509138
- Titolo
- Visual Persuasion : The Role of Images in Advertising
- Autore
- Messaris, Paul P.
- Editore
- SAGE Publications, Incorporated
- Anno di pubblicazione
- 1996
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0803972466
- ISBN 13
- 9780803972469
- Peso dell'articolo
- 1,124 libbre
- Dimensioni
- N/A
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
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