Visual Research: An Introduction to Research Methodologies in Graphic Design

Russell Bestley, Ian Noble

ISBN 10: 2940373205 / ISBN 13: 9782940373208

Editore: AVA Publishing, 2007

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Dati bibliografici

• Titolo: Visual Research: An Introduction to Research Methodologies in Graphic Design
• Editore: AVA Publishing
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 2940373205
• ISBN 13: 9782940373208
• Rilegatura: Paperback
• Condizione: Used; Very Good

Descrizione articolo

Riassunto

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Recensione

A rigorous book of theory unable to restrain itself from showing practical examples, combining elegant prose with full-page visuals. -- Label, (Italian Style Magazine),Luca Ballarini Summer 2005

This book clearly presents research methods used in visual communication that will serve both students and professionals. --Sherry Blankenship, ICOGARDA Magazine USA, May 05