Visual Research: An Introduction to Research Methodologies in Graphic Design

Noble, Ian,Bestley, Russell

ISBN 10: 2884790497 / ISBN 13: 9782884790499

Editore: Ava Pub Sa, 2005

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Codice articolo S_450063962

Dati bibliografici

• Titolo: Visual Research: An Introduction to Research Methodologies in Graphic Design
• Editore: Ava Pub Sa
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 2884790497
• ISBN 13: 9782884790499
• Rilegatura: paperback
• Condizione: Very Good

Descrizione articolo

Riassunto

Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.