The Wallet Allocation Rule: Winning the Battle for Share-. Questo articolo non è disponibile.
Lingua: inglese
Editore: John Wiley & Sons, 2015
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Edition 2015. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2015. Ammareal gives back up to 15% of this item's net price to charity organizations.
Codice articolo D-699-202
- Titolo
- The Wallet Allocation Rule: Winning the Battle for Share-
- Autore
- Timothy L. Keiningham, Lerzan Aksoy, Luke Williams et Alexander J. Buoye
- Editore
- John Wiley & Sons
- Anno di pubblicazione
- 2015
- Condizione
- Très bon
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 111903731X
- ISBN 13
- 9781119037316
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approachthe Wallet Allocation Rulethat is proven to link to the most important measure of customer loyalty: share of wallet.
Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the return on investments designed to improve the customer experience are frequently near zero, even negative.
With The Wallet Allocation Rule, managers finally have the missing link to business growth within their graspthe ability to link their existing metrics to the share of spending that customers allocate to their brands.
- Learn why improving satisfaction (or NPS) does not improve share.
- Apply the Wallet Allocation Rule to discover what really drives customer spending.
- Uncover new metrics that really matter to achieve growth.
By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
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Informazioni sull’autore
TIMOTHY KEININGHAM is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty.
LERZAN AKSOY is Professor of Marketing at Fordham University Schools of Business.
LUKE WILLIAMS is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements.
ALEXANDER BUOYE is Assistant Professor of Marketing at Fordham University Schools of Business.
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