Web Marketing All-In-One for Dummies

Arnold, John; Becker, Michael; Dickinson, Marty; Lurie, Ian; Marsten, Elizabeth

ISBN 10: 1118243773 / ISBN 13: 9781118243770

Editore: For Dummies (edition 2), 2012

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1118243773-8-1

Riassunto:

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

• Provides invaluable advice for establishing a web presence and getting your message out with online advertising
• Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
• Explains how web analytics can offer you a better understanding of your web marketing efforts
• Details ways to establish an online voice with blogging and podcasting
• Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
• Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Informazioni sull'autore: John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

Dati bibliografici

Titolo: Web Marketing All-In-One for Dummies
Casa editrice: For Dummies (edition 2)
Data di pubblicazione: 2012
Legatura: Paperback
Condizione: Very Good
Edizione: 2.