Web Metrics: Proven Methods for Measuring Web Site Success

Sterne, Jim

ISBN 10: 0471220728 ISBN 13: 9780471220725

Editore: John Wiley &Sons, 2002

Lingua: Inglese

Condizione: Usato - Molto buono Brossura

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Dati bibliografici

Titolo

Web Metrics: Proven Methods for Measuring Web Site Success

Editore

John Wiley &Sons

Data di pubblicazione

2002

Lingua

Inglese

ISBN 10

0471220728

ISBN 13

9780471220725

Rilegatura

Paperback

Condizione

Very Good

Cataloghi dei venditori

Descrizione articolo

Riassunto

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
Companion Web site contains links to online tools, resources, and white papers

Informazioni sull?autore

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

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