Web Usage Mining Techniques and Applications Across Industries

A. V. Senthil Kumar

ISBN 10: 1522506136 / ISBN 13: 9781522506133

Editore: Information Science Reference, 2016

Riguardo questo articolo

nach der Bestellung gedruckt Neuware - Printed after ordering - Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.

Codice articolo 9781522506133

Dati bibliografici

• Titolo: Web Usage Mining Techniques and Applications Across Industries
• Editore: Information Science Reference
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1522506136
• ISBN 13: 9781522506133
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 286 L x 221 A x 29 P (millimetri) 286 millimetri di larghezza per 221 millimetri di altezza per 29 millimetri di profondità
• Peso: 1384 grammi

Descrizione articolo

Riassunto

"This book addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce"--