PR In A Week: A Public Relations Masterclass In Seven Simple Steps

Brian Salter

ISBN 10: 147361029X / ISBN 13: 9781473610293

Editore: Teach Yourself 2016-01-07, 2016

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Dati bibliografici

• Titolo: PR In A Week: A Public Relations Masterclass In Seven Simple Steps
• Editore: Teach Yourself 2016-01-07
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 147361029X
• ISBN 13: 9781473610293
• Rilegatura: Paperback
• Condizione: New

Descrizione articolo

Riassunto

You are just seven steps away from mastering the basics of Public Relations
PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing press releases that get noticed and handling marketing communications.

Informazioni sull?autore

Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes before leaving to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie. There he was responsible for improving relations with the resident press and for crisis communications at the airport.

Following a variety of communication roles, he started his own consultancy in the 1990s advising companies and giving training in PR, marketing and presentation techniques, as well as internet technology for business use, when it was still in its infancy.

In 1999 he moved to the Middle East, working in Saudi Arabia, Abu Dhabi and Dubai, before moving to China in 2011, where he has been working in Beijing for a variety of media companies.