What Would Google Do?

Jeff Jarvis

ISBN 10: 0007312105 / ISBN 13: 9780007312108

Editore: HarperCollins Publishers, United Kingdom, London, 2009

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What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well .and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR002062898

Dati bibliografici

• Titolo: What Would Google Do?
• Editore: HarperCollins Publishers, United Kingdom, London
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0007312105
• ISBN 13: 9780007312108
• Rilegatura: Paperback
• Condizione: Very Good
• Peso: 422 grammi

Descrizione articolo

Riassunto

What’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.

An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?

To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as:

Think Distributed
Become a Platform
Join the Post-Scarcity, Open-Source, Gift Economy
The Middleman Has Died
Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners
Do What You Do Best and Link to the Rest
Get Out of the Way
Make Mistakes Well
… and More

He applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.