What You Need to Know about Starting a Business

Duncan, Kevin

ISBN 10: 0857082043 / ISBN 13: 9780857082046

Editore: Wiley-Interscience, 2011

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Titolo: What You Need to Know about Starting a ...

Casa editrice: Wiley-Interscience

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: New

Descrizione articolo

Riassunto:

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?

Now is your chance. Starting up a business has never been more exciting.

This book explains what you really need to know to make your business a success:
• How you'll know if you've got a good idea
• The practicalities of setting up a company
• How to manage the money
• How to sell what you do
• How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon's Den full of confidence.

Introduction

Chapter 1 - The Idea

Chapter 2 - The Business Plan

Chapter 3 - Systems, Tools and Legalities

Chapter 4 - Money

Chapter 5 - Sales & Marketing

Chapter 6 - People

Chapter 7 - Growth and Staying Power

Chapter 8 - Lifestyle

Recensione:

'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011.
 
'...summarises all the essential information you need to start your own business into a concise and easy-to-read book.' (Flybe, January 2012)