This book explains what you really need to know to make your business a success:
� How you'll know if you've got a good idea
� The practicalities of setting up a company
� How to manage the money
� How to sell what you do
� How to make sure you stay soon through it all.

This is the book you need to swagger into the Dragon's Den full of confidence.

Introduction

Chapter 1 - The Idea

Chapter 2 - The Business Plan

Chapter 3 - Systems, Tools and Legalities

Chapter 4 - Money

Chapter 5 - Sales & Marketing

Chapter 6 - People

Chapter 7 - Growth and Staying Power

Chapter 8 - Lifestyle

Recensione:

'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011.

'...summarises all the essential information you need to start your own business into a concise and easy-to-read book.' (Flybe, January 2012)

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