What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

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ISBN 10: 1419584332 / ISBN 13: 9781419584336

Editore: -, 2006

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781419584336

Riassunto:

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising.

Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits.

What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds.

Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as:

* Why 47% of the advertising campaigns studied didn't work and what you can do to guarantee yours does

* How to spend the same advertising budget, but get better results

* How to get your CFO and CEO to eagerly increase your marketing & advertising budget

* How to forecast next year's advertising budget (Hint: It's not by using last year's spending!)

* How to immediately fix your advertising by applying these principles and real nuggets of wisdom

Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

Informazioni sull?autore:

Rex Briggs is the CEO, President, and founder of Marketing Evolution, a marketing research consulting firm with offices in NY and CA, with clients in more than 20 countries worldwide.  Rex has more than 10 years experience specifically in marketing research and has won international research awards for his work in understanding website effectiveness and online advertising.  He has been called a "data god" by the Industry Standard, named one of the dozen "Best and Brightest" in Media and Technology by AdWeek, and one of the people to "watch and learn from" by BrandWeek.
 
Greg Stuart is the CEO and President of the Interactive Advertising Bureau, the leading global association for the interactive advertising and marketing industry.  Greg has more than 20 years experience in advertising, with 10 years in traditional advertising and 10 years building and launching Internet advertising businesses.  A long-standing industry leader in both the Internet and advertising industries, Greg has taught graduate studies at New York University in Internet direct marketing; he has a bachelor's degree in economics from the University of Washington, Seattle.

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Titolo: What Sticks: Why Most Advertising Fails and ...
Casa editrice: -
Data di pubblicazione: 2006
Legatura: Hardcover
Condizione: Very Good