Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
ISBN 10: 0307450384 ISBN 13: 9780307450388
Editore: Crown Business, 2009
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Hardcover
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Descrizione:
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0307450384I3N01
Riassunto:
A marketing and sales pioneer uses the psychology of gender to provide a fresh prospective on field-proven business practices to help create, market, and sell products and services to the world's post powerful consumers: women.
Informazioni sull'autore: BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.
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Titolo: Why She Buys: The New Strategy for Reaching ...
Casa editrice: Crown Business
Data di pubblicazione: 2009
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket