Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

Barry J Nalebuff

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Lingua: inglese

Editore: Harvard Business Review Press, 2003

1591391539 / 9781591391531

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

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Descrizione dell’articolo da parte del venditore

Robert F. Kennedy challenged us to "dream of things that never were and say, Why not? "Why Not?" is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.In the spirit of Edward de Bono's "Lateral Thinking", "Why Not?" will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? "Why Not?" will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them.…

Codice articolo 00107766870

Titolo
Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small
Autore
Barry J Nalebuff
Editore
Harvard Business Review Press
Anno di pubblicazione
2003
Condizione
Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1591391539
ISBN 13
9781591391531

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL U.S.A. 60538