Wine Marketing & Sales: Success Strategies for a Saturated Market

Wagner, Paul; Olsen, Janeen; Thach, Liz; Mondavi, Robert [Foreword]

ISBN 10: 193425925X / ISBN 13: 9781934259252

Editore: Board and Bench Publishing, 2010

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Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking. Codice articolo SKU0479916

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Titolo: Wine Marketing & Sales: Success Strategies ...

Casa editrice: Board and Bench Publishing

Data di pubblicazione: 2010

Legatura: Hardcover

Condizione: Good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Informazioni sull?autore:

Paul Wagner is the owner and president of the marketing communications agency Balzac. Janeen Olsen is a professor of marketing and wine business at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Michael Mondavi is a winemaker and the son of Robert Mondavi.