Wine packaging. The influence on the consumer's perception of quality

Lingua: inglese

Editore: GRIN Verlag, GRIN Verlag Nov 2020, 2020

3346277356 / 9783346277350

Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000

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Venditore AbeBooks dal 23 gennaio 2017

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer¿s perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews. The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer. A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature. 100 pp. Englisch.…

Codice articolo 9783346277350

Titolo
Wine packaging. The influence on the consumer's perception of quality
Autore
Patrick Wiget
Editore
GRIN Verlag, GRIN Verlag Nov 2020
Anno di pubblicazione
2020
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3346277356
ISBN 13
9783346277350
Peso dell'articolo
157 grammi
Dimensioni
210x148x8 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 23 gennaio 2017

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
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