Winning with IP: Managing Intellectual Property Today

How IP is now inspiring high growth and capturing break-out value

The billions in new value that tech is creating will predominantly go to those who best manage their intellectual property. The winners are not predetermined. When IP lets you break into new markets, trade at a premium and build up future value, they could come from anywhere.

Unlike other assets, IP has the capacity to scale exponentially by multiples of two, ten or a hundred. The challenge is to line up the right IP in the right business model and manage it with the right mindset. Only a few get it right.

Based on the experience of break-out ventures in AI, digital, industry and biotech, this book is written for all those involved in spinning off and scaling new ventures: founders, professionals, investors and executives.

Drawing on the knowledge and experience of IP leaders of today and tomorrow, it discusses how strategy is now being formed, what models are being adopted, what funding is being lined up at each stage and how high-value deals are being negotiated.

COMMENTS

‘Another winner! Read to explore the potential for proprietary IP, AI, smart factories and digitech to ignite high growth and value. Be future ready, creating next gen innovative business models’, Audrey Yap, co-chair, High-growth Technology Business Initiative

‘Great to see a roadmap for figuring out how to create intellectual assets in their broadest sense and combine them with a realistic strategy for making a return … … they’re becoming the fundamental assets for the 21st century’, Eugene Shteyn, partner, Blackwood Healthcare Breakthroughs, medtech investors, Cupertino, CA

‘A really innovative book … it takes you on a learning curve of how to think about the IP in new technologies’, Stefan Spitz, IP professor, engineer and consultant

‘A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation,’ Marcos Kauffman, director, Institute for Advanced Manufacturing and Engineering

‘A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures’, Adrian Burden, tech founder and a Maserati / Sunday Times top 100 entrepreneur

CONTENTS

(1) Future industry giants (2) Strategically open (3) Realising the value in deep tech innovation (4) Crossing tech’s valley of death (5) Innovating for break-out value (6) Building an innovation system for serial exits (7) Licensing for higher growth (8) AI, its ecosystem and IP (9) AI, drug discovery and the potential for IP (10) IP-backed financing (11) Upgrading IP for larger funding rounds (12) Freedom to operate (13) Claim interpretation (14) Living with Europe’s new Unified Patent Court

CONTRIBUTORS

European Patent Office • European Innovation Council • Licensing Executives Society International • High-growth Technology Business Initiative • Yusarn Audrey • Asean IP • Centre for Intellectual Property • Earlybird-X • Globalator • ICURe • Oxford Brookes University • Patentship • Santarelli Group • Meissner Bolte • Stratagem • Cohausz & Florack • Weickmann • BPDE • DHS

EDITOR

Adam Jolly is a business writer, editor and publisher who specializes in growth, innovation, technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.