Winning in Your Own Way: The Nine and a Half Golden Rules of Branding. Questo articolo non è disponibile.
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Lingua: inglese
Editore: Management Books 2000 Ltd, 2009
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Venditore AbeBooks dal 14 novembre 2005
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Descrizione dell’articolo da parte del venditore
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Codice articolo rev7821100709
- Titolo
- Winning in Your Own Way: The Nine and a Half Golden Rules of Branding
- Autore
- Bean, Robert
- Editore
- Management Books 2000 Ltd
- Anno di pubblicazione
- 2009
- Condizione
- Good
- Rilegatura
- paperback
- Lingua
- inglese
- ISBN 10
- 1852526270
- ISBN 13
- 9781852526276
- Peso dell'articolo
- 300 grammi
"Winning In Your Own Way" is a practical guide to strategic Brand Development, based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the ten golden rules (expressed as nine and a half golden rules) learnt from the companies mentioned and from having been employee, Client, entrepreneur and consultant. Presented in full-color throughout, this is a business book with a difference, illustrating its points with style and elegance.
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