Titolo: Winning the P and G 99 : 99 Principles and Practices of Procter and Gamble's Success
Editore: Atria Books
Data di pubblicazione: 1998
Lingua: Inglese
ISBN 10: 067101739X
ISBN 13: 9780671017392
Rilegatura: Rilegato
Condizione: Good
Peso: 0,902 libbre

Descrizione articolo

Riassunto

Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success

Informazioni sull?autore

Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.

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Descrizione libreria

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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