Winning in Service Markets: Success through People, Technology and Strategy. Questo articolo non è disponibile.Winning in Service Markets: Success through People, Technology and Strategy

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.

Winning in Service Markets: Success Through People, Technology and Strategy addresses burning issues for all organizations competing on value-creation through service. It is a must read not only for companies in the traditional service sector but also for manufacturing companies and businesses, in particular, firms adopting service-based business strategies and business models. It is the first trade book that provides a comprehensive overview and application of service research accessible to business managers. This new book is a timely guide for all executives who aspire to compete and win not only in the short-term, but also for the long-term. The book covers the key aspects of services marketing and management based on sound academic evidence and knowledge. It includes a wide range of cases, best practices and latest trends on services marketing and management from around the world. This book is an important contribution to the ongoing process of shifting from a goods-based to a service-based logic of exchange, marketing and business development. It provides important lessons for anyone involved in improving a firm's competitive advantage in a service-driven and digital economy. --Bo Edvardsson, Professor of Business Administration and Founder of Service Research Center (CTF) and Vice Rector, Karlstad University, Sweden

Jochen Wirtz brings to his writing the same combination of vitality and practicality as he does to his teaching. I am sure that Winning in Services Marketing will be of great value to those working in the service sector, both in marketing and more general management roles. --Gay Haskins, Associate Fellow and former Dean of Executive Education, Saïd Business School, University of Oxford

No matter if you are working in service or want to transform your business into a service-oriented organization, this book is a must read. It's well-written, provides a wealth of highly-relevant insights and illustrates many home-hitting examples. This book will stimulate thinking and provide ideas for your own business. So, if you want to stay ahead of your completion, you should go and get this book! --Anton Meyer, Chair of Marketing and Head of Marketing department, Munich School of Management, Ludwig-Maximilians-University, Munich