Riassunto:
Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully. For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.
L'autore:
JERRY WEISSMAN, the world’s #1 corporate presentations consultant, is known for his executive coaching sessions. Weissman’s private client list includes the top brass at Yahoo!, Intuit, Cisco, Microsoft, HP, Dolby Labs, and many others. His techniques have helped nearly 600 client firms create persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market and hundreds of other public and pre-public firms to develop and deliver crucial business presentations. Weissman is the president of Power Presentations, Ltd., and the author of the bestsellers Presenting to Win, Presentations in Action, The Power Presenter, and In the Line of Fire: How to Handle Tough Questions...When It Counts.
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