World Wide Web Marketing [2nd Edition]. Questo articolo non è disponibile.World Wide Web Marketing [2nd Edition]

This text should provide the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. The author not only takes classic marketing principles and applies them to Web strategies, but also describes the opportunities presented by recent technologies. The text covers technologies and issues such as Java, push, banner advertising, cable access, personalization engines, intranets/extranets, outsourcing, and a look at how the Web really has changed the way we do business.

JIM STERNE is one of the world′s leading experts on Internet marketing. He specializes in creating Internet marketing strategies for business. He produced the world′s first seminar series on Internet marketing back in 1994 and is an internationally known speaker at industry conferences. His other books include Customer Service on the Internet and What Makes People Click: Advertising on the Web. His company, Target Marketing of Santa Barbara, can be found at www.targeting.com.