Writing that Works

Raphaelson Joel Roman Kenneth

ISBN 10: 0060956437 / ISBN 13: 9780060956431

Editore: Harper Collins Publishers, 2000

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pp. xii + 193.

Codice articolo 18155324

Dati bibliografici

• Titolo: Writing that Works
• Editore: Harper Collins Publishers
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0060956437
• ISBN 13: 9780060956431
• Rilegatura: Brossura
• Edizione: terza edizione
• Condizione: New

Descrizione articolo

Riassunto

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

• E-mails, memos and letters that get read—and get action
• Proposals, recommendations, and presentations that sell ideas
• Plans and reports that get things done
• Fund-raising and sales letters that produce results
• Resumes and letters that lead to interviews
• Speeches that make a point

And much more.

Informazioni sugli autori

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.