Yield Management: Strategies for the Service Industries

Yeoman, Ian, McMahon, Una, Ingold, Anthony

ISBN 10: 0826448259 / ISBN 13: 9780826448255

Editore: Cengage Learning EMEA, 2001

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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Codice articolo 00060113255

Dati bibliografici

• Titolo: Yield Management: Strategies for the Service Industries
• Editore: Cengage Learning EMEA
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0826448259
• ISBN 13: 9780826448255
• Rilegatura: Brossura
• Edizione: seconda edizione
• Condizione: Very Good

Descrizione articolo

Riassunto

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Product Description

Book by Yeoman Ian McMahon Una Ingold Anthony