Zconomy

Jason R Dorsey

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Lingua: inglese

Editore: HarperCollins Publishers Inc, 2020

0062970291 / 9780062970299

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Descrizione dell’articolo da parte del venditore

The most complete and authoritative leadership guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.Gen Z changes everything. Today?s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is a critical challenge in workforce management, and leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don?t will be the losers or become extinct.  Zconomy is the comprehensive survival guide, a masterclass in business strategy, on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research on consumer behavior, they?ve led more than 60 generational studies, and their work with more than 500 companies around the world.In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual on generational differences that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.  This essential guide delivers research-backed insights and actionable strategies to:Recruiting and Retaining Talent: Adapt your hiring and management approach with specific tactics to attract, motivate, and develop the fastest-growing generation of employees.Effective Marketing Strategies: Learn what Gen Z expects from brands, how they really shop, and why traditional sales and marketing tactics will fail with this crucial consumer group.The Future of Business: Grasp the key generational drivers shaping the marketplace and position your company to win for the next twenty years by understanding Gen Z thinking.Engaging Digital Natives: Leverage insights from over 60 studies to communicate, sell, and build trust with a generation that has never known a world without smartphones.…

Codice articolo 00092615306

Titolo
Zconomy
Autore
Jason R Dorsey
Editore
HarperCollins Publishers Inc
Anno di pubblicazione
2020
Condizione
Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
0062970291
ISBN 13
9780062970299

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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