More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.
To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world―which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.
Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution―and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials.
Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them―but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
Christian Habermeier lavora come fotografo e designer dal 1989. Ha studiato design della comunicazione e tenuto corsi di fotografia e illustrazione digitale dal 2000 al 2006, dedicandosi inoltre a progetti personali in Kenya, Nepal, India, Svizzera, Hong Kong e a Cuba. Nel 2000 ha fondato studio waldeck photographers, mentre nel 2013 ha coronato il sogno, a lungo coltivato, di realizzare uno studio a emissioni zero di CO2.
Sebastian Jäger ha studiato design all’Università di Scienze Applicate Georg-Simon-Ohm di Norimberga, specializzandosi in filmati e fotografia. Qui, nel 2005, ha conosciuto Christian Habermeier, all’epoca suo professore. Il loro studio waldeck photographers fornisce servizi alle aziende e a enti culturali. Nel 2011 hanno cominciato a creare una raccolta fotografica che documentasse i modelli di scarpe contenuti negli archivi storici Adidas.
