Rajagopal
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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
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The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
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Marketing: Strategy, Implementation and Control
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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
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Competitive Branding Strategies: Managing Performance in Emerging Markets
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
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