Titolo: Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
Editore: Harper Business
Data di pubblicazione: 1992
Lingua: Inglese
ISBN 10: 0395578205
ISBN 13: 9780395578209
Rilegatura: Brossura
Condizione: Good
Firmato: Autografato dall'autore

Descrizione articolo

Riassunto

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Informazioni sull?autore

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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