Misbehaving: The Making of Behavioral Economics (Signed Copy)

Thaler, Richard H.

ISBN 10: 0393080943 / ISBN 13: 9780393080940

Editore: Norton, 2015

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Signed copy of this conversational history of the study of behavioral economics by a major contributor to the field, Nobel Prize winning economist Richard Thaler. Signed by Richard Thaler on the title page. 415 pages. Fourth Printing of the first edition. Has lightly bumped corners on the back cover and light edge wear, otherwise minimal sign of previous use. Has a removable Autographed Copy sticker on the front cover of the dust jacket.

Codice articolo 014849

Dati bibliografici

• Titolo: Misbehaving: The Making of Behavioral Economics (Signed Copy)
• Editore: Norton
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 0393080943
• ISBN 13: 9780393080940
• Rilegatura: Hardcover
• Condizione: Near Fine
• Condizione della sovraccoperta: Near Fine
• Firmato: Signed by Author(s)

Descrizione articolo

Riassunto

MisbehavingTraditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Misbehaving