Rajagopal
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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
Rajagopal
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The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Rajagopal
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Marketing: Strategy, Implementation and Control
Rajagopal
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Rajagopal
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
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Innovative Business Projects: Breaking Complexities, Building Performance: Financials, New Insights, and Project Sustainability
Rajagopal
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Product Strategy and Six Sigma: Challenges, Convergence and Competence
Rajagopal; Rajagopal, Amritanshu
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Challenge-based Learning, Research, and Innovation: Leveraging Industry, Government, and Society
Molina, Arturo; Rajagopal
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