Rajagopal
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Marketing: Strategy, Implementation and Control
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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
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The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
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Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line
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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
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