Rajagopal
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Indian Agriculture: An Analysis of Backward and Forward Linkages
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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
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Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line
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Innovative Business Projects: Breaking Complexities, Building Performance: Financials, New Insights, and Project Sustainability
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Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing
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