Lerzan Aksoy
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Why Loyalty Matters [Paperback] [Jan 01, 2017] Keiningham Aksoy
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The Wallet Allocation Rule: Winning the Battle for Share
Keiningham, Timothy L.; Aksoy, Lerzan; Williams, Luke; Buoye, Alexander J.
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan; Wallard, Henri
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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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